Twitter for Academia
1 Twitter 101
1.1 What Is Twitter?
- "cross between microblogging and instant messaging"
- free standing text or include media, links
- anyone can join the conversation
- less formal than other networks
- 140 (or 280) character limit: brevity often leads to clarity
1.2 Twitter Vocabulary
- retweet / retweet with comment
- follow / unfollow / mute
2 Getting Started With Twitter
2.1 Setup An Account
- your account is like a business card combined with a CV
- choose (semi-permanent) username: can be personal or group
- set display name
- add picture / logo and keep for long-term recognition
- create short, descriptive bio (hashtags, link to other accounts)
- one link to a URL (personal website, study website, CCHMC website)
- header photo
- pinned tweet
2.2 Using Twitter
- tweetdeck, other third party applications
- native applications for macOS, iOS, padOS, android, etc
2.3 Who Do I Follow?
- search by keyword
- search for online articles of who to follow
- look to see who other accounts are following
- nearly all organizations have an account (journals, professional societies, news outlets)
- some people repost news/articles, some people more commentary
- follow and unfollow a lot!
2.4 What Do I Talk About?
- nothing; just listen
- repost other content with comment
- share interesting scientific news/publications
- be aware of your signal to noise ratio
- if your goal is to build a following, keep content focused, high quality, and consistent
3 Using Twitter
- follow and get a follow back?
- promote your research (1, 2, 3, tweet analytics)
- find out what others are saying about your research
- show others what others are saying about your research
- advertise your talks
- humblebrag about others
- get invited to give a talk?